Door Knob Hangers Are Hanging Around

I spoke to a fellow marketer at a convention a couple weeks ago and he said something that I couldn’t believe.  He said that the age of door knob hangers was gone.  A thing of the past.  Sunken to the deep abyss with Davey Jones’ locker.  Ironically enough, when I returned home from my trip, a nice door knob hanger welcomed me.  This one was a new age door hanger, it had several different companies listed on it and I was hungry.  I found a place that delivered and ended up ordering.  The food was good and the door hanger still sits on my desk.  You may think I’m a bit too obsessed with door hangers, but that’s not the case. I’m obsessed with good marketing that works.  And door hangers work, I’m living proof.

What better way to target a specific demographic than targeted marketing?  You know that your business is going to get most of its clients from a 5 mile radius.  You don’t have to spend a lot of money on postage by sending out a direct mail piece.  You can do some leg work and hang them on people’s door knobs.  They have to see it and make a decision.  Read it or toss it.  And most of the time they read it.  So when they say that door knob hangers are dead, I think they’ll hang around much longer than other forms of marketing.