What better way to target a specific demographic than targeted marketing?  You know that your business is going to get most of its clients from a 5 mile radius.  You don’t have to spend a lot of money on postage by sending out a direct mail piece.  You can do some leg work and hang them on people’s door knobs.  They have to see it and make a decision.  Read it or toss it.  And most of the time they read it.  So when they say that door knob hangers are dead, I think they’ll hang around much longer than other forms of marketing.